About this product

Stop guessing what sells. This guide starts from what Etsy itself has published, then turns it into decisions you can act on.

The data (all linked to the original source)

• Etsy's GMS from 2020 to 2025, and its return to growth in 2026
• The six categories that carried about 85% of Etsy sales in 2025
• Breakout trends Etsy itself reported, from the 2020 mask boom to 2026's color and texture of the year

The playbook

• A 5-point scorecard to choose a product that can win
• What you actually keep after Etsy fees, with worked examples
• A step-by-step listing walkthrough with two complete example listings (titles, 13 tags, descriptions)
• A 10-photo plan and thumbnail do's and don'ts
• A seasonal selling calendar and a 30-day launch plan
• The rules that get shops taken down, and how to stay safe

Format: 38-page PDF with clickable table of contents and 75 source links. Instant download.

Independent guide, not affiliated with or endorsed by Etsy, Inc. Educational content; results vary.

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